How Fella Health Boosted Quiz Completions by 4.26% With One Test Using Sitewiz AI Insights 
📍Company Overview
Fella Health helps busy men lose weight fast with medical weight loss plans designed for simplicity and speed.
Website: fellahealth.com
Industry: Telemedicine, Men’s Health
⚠️ The Challenge
Fella’s onboarding quiz is a critical conversion step—but on mobile, users were dropping off early. Why?

Sitewiz AI autonomously analyzed session recordings and revealed a high-friction moment: 70% of users skipped or scrolled past detailed medical questions at the start of the quiz.
🤖 The AI Insight
“Busy men want fast answers. Remove or condense the medical questions early in the quiz to match the ‘Lose Weight, Not Time’ brand promise.”

Sitewiz didn’t follow best practices or guesswork. It watched - literally. Without prompts or human input, it autonomously analyzed thousands of session recordings. It pinpointed a clear, consistent pattern of drop-offs tied to friction: scroll pauses, input hesitation, and exits at the quiz’s medical section.
Instead of stopping at metrics, Sitewiz reasoned through the problem. It linked user behavior to brand misalignment, forming a strategic, test-ready recommendation that solved a real usability and conversion issue.

Why It’s Different:
1.  Interpreted behavior across recordings - not just charts
2. Aligned UX friction with business positioning
3. Generated a  winning hypothesis without a human analyst

📈 Results
+4.26% increase in quiz completion rate
95%
statistical confidence
Significant lift with zero engineering complexity
See how Sitewiz drives fast insights, smart recommendations, and better conversions for your business
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